Focus purely on clearing Honey to free the trapped Bottles and pop them to raise the soda level. Keep an eye out for the candies in the first and last column. Being able to match candies there can help quite a bit as you can see in the video below.
Don’t spend too many moves trying to create special candies. Because you have to move up the Bear a considerable amount, you won’t have too many moves left to create special candies. However, if you do create them don’t be in a rush to match them because you’ll get to match them eventually.
Like every other candy on the playing field they’ll move up when you match candies in the same column. It doesn’t matter if the screen moves up, the special candies will “catch up”.